Many consumers are intimidated by calls to buy smartly and sustainably. Now a handful of activists and big companies are trying to make ethical purchasing go mainstream — but they’ll have to change the way we think.
Anyone who has ever tried making environmentally friendly or socially and politically responsible consumer choices knows how tempting is can be to eat, buy and waste whatever you’d like or to buy whatever is cheapest. It can be freeing to do so without a guilty conscience, without feeling like you are destroying the planet, without worrying about the consequences. Read more
In this new RSA Animate, Professor Renata Salecl explores the paralysing anxiety and dissatisfaction surrounding limitless choice. Does the freedom to be the architects of our own lives actually hinder rather than help us? Does our preoccupation with choosing and consuming actually obstruct social change?